Communication Dans Un Congrès Année : 2025

Getting Phygital: Exploring The Perception Of Phygital Shopping Experiences In France Through Online Reviews

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hal-04953672 , version 1 (18-02-2025)

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  • HAL Id : hal-04953672 , version 1

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Danielle Lecointre-Erickson, Safaa Adil, M. Laeeq Khan, Koffi Selom Agbokanzo, Mirna Bassily, et al.. Getting Phygital: Exploring The Perception Of Phygital Shopping Experiences In France Through Online Reviews. Marketing Management Association Spring Conference, Mar 2025, En ligne, United States. ⟨hal-04953672⟩
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