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Communication Dans Un Congrès Année : 2018

Beyond B2C, how retailers (should) consider C2C practices in their omnichannel strategies

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hal-02521128 , version 1 (27-03-2020)

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  • HAL Id : hal-02521128 , version 1

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Elodie Juge, Tiphaine Chautard, Isabelle Collin-Lachaud. Beyond B2C, how retailers (should) consider C2C practices in their omnichannel strategies. Colloquium on European Research in Retailing (CERR), Jul 2018, Guildford, United Kingdom. ⟨hal-02521128⟩
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