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Article Dans Une Revue Journal of Strategic Marketing Année : 2021

The role of brick-and-mortar exterior atmospherics in post-COVID era shopping experience: a systematic review and agenda for future research

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hal-03466769 , version 1 (06-12-2021)

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  • HAL Id : hal-03466769 , version 1

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Danielle Lecointre-Erickson, Safaa Adil, Bruno Daucé, Patrick Legoherel. The role of brick-and-mortar exterior atmospherics in post-COVID era shopping experience: a systematic review and agenda for future research. Journal of Strategic Marketing, 2021. ⟨hal-03466769⟩
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