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Communication Dans Un Congrès Année : 2017

The influence of interactive storefront technology on affective responses and behavioral intentions

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hal-02538510 , version 1 (09-04-2020)

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  • HAL Id : hal-02538510 , version 1
  • OKINA : ua15869

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Danielle Lecointre-Erickson, Bruno Daucé, Patrick Legoherel. The influence of interactive storefront technology on affective responses and behavioral intentions. 15th Annual International Conference on Marketing, 2017, Athènes, Greece. ⟨hal-02538510⟩
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