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Communication Dans Un Congrès Année : 2016

A critical analysis of the shopping experience concept in brick-and-mortar retailing

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hal-02530063 , version 1 (02-04-2020)

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  • HAL Id : hal-02530063 , version 1
  • OKINA : ua14654

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Patrick Legoherel, Danielle Lecointre-Erickson, Bruno Daucé. A critical analysis of the shopping experience concept in brick-and-mortar retailing. 45th EMAC annual conference : Marketing in the age of data, 2016, Oslo, Norway. ⟨hal-02530063⟩
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