Green Marketing, Greenwashing, and Generation Z: Discovering how and why the younger generation reacts to companies’ ecological actions - Université d'Angers
Communication Dans Un Congrès Année : 2021

Green Marketing, Greenwashing, and Generation Z: Discovering how and why the younger generation reacts to companies’ ecological actions

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Gestion et management

Danielle Lecointre-Erickson  : Connectez-vous pour contacter le contributeur

https://univ-angers.hal.science/hal-03267514

Soumis le : mardi 22 juin 2021-15:04:00

Dernière modification le : mercredi 14 juin 2023-14:24:35

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hal-03267514 , version 1 (22-06-2021)

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  • HAL Id : hal-03267514 , version 1

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Keenan Brown, Bachar Moughayt, Danielle Lecointre-Erickson. Green Marketing, Greenwashing, and Generation Z: Discovering how and why the younger generation reacts to companies’ ecological actions. 10th International Conference on Business & Economic Development (ICBED), Jun 2021, Online, France. ⟨hal-03267514⟩

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