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Green Marketing, Greenwashing, and Generation Z: Discovering how and why the younger generation reacts to companies’ ecological actions

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hal-03267514 , version 1 (22-06-2021)

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Keenan Brown, Bachar Moughayt, Danielle Lecointre-Erickson. Green Marketing, Greenwashing, and Generation Z: Discovering how and why the younger generation reacts to companies’ ecological actions. 10th International Conference on Business & Economic Development (ICBED), Jun 2021, Online, France. ⟨hal-03267514⟩
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